services / Webility

A bit of history

Early web development inherited many design principles from the publishing industry (“the fold” is probably the best example). This resulted in many developers creating software applications that promoted the mindset and processes of the publishing industry. Later, when ‘Marketing’ got involved, there was a rush to the aesthetic with lots of fancy splash screens and the ubiquitous “enter here” button. Content had been an afterthought or was often repurposed from printed material without thought for the relevance of the content or for the user experience.

The First Advertising approach

Our Webility product depends upon the development of quality content combined with a clear understanding of our customers’ goals. We add a bit of understanding of user psychology to the mix and deliver hard working relevant websites. We work with our customers through a number of key steps.

Research & Requirements

The foundation of the website has to be an understanding of what the site is meant to achieve. We dig deep to understand the customer and how searchers are interacting with the their brand.

In the world of property, the old adage is “Location, location, location.” In Webility it is “Content, content, content.” Quality content drives everything in a properly functioning website.

Pre Production & Wireframe

When we have a clear understanding we go to pre-production and produce both an interactive wireframe and design for the site. This important step gives clear definition to the project and facilitates the agreement of a finalised estimate for the project.

Development

The main functions involved are front-end development, back-end development and testing. We pride ourselves on delivering sites that perform with legacy browsers while also benefitting from the latest developments in web technology.

Marketing and Promotion

Once completed and signed off, we can bring the various marketing tools to bear on the site. Search Engine Optimisation is inherently built in, with site content optimised from the getgo. We often build successful interaction through a combination of Facebook and other social media strategies, Pay-per-click (Adwords), online advertising and sophisticated email marketing techniques.

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