The past decade saw a prolonged arms race between prominent search engines and “SEO Gurus” who sought to manipulate the search results for profit. At first it was easy  to “game the system” by using unethical techniques such as keyword stuffing and link building, but over time,  search engines began adopting more and more sophisticated methods to ensure only the most relevant and natural search results were delivered to the user.

But while many SEO optimization methods have become obsolete, there are still a good number of things that can be done to make sure a site is “Google ready” and as friendly as possible to search engines. Conveniently, these things go pretty much hand in hand with developing a high quality website, such as writing valid, intelligently marked up code and developing a good internal linking structure that takes into account visitor’s search criteria.

Effective keyword research is also crucial, as sometimes many assumptions are made about what people are searching for and research can offer surprising insights into how people think about your services. This ties in with intelligent information architecture and a well thought out web content strategy.

Content Strategy

Our roadmap to produce compelling, readable content that brings your website to life. More>>

Google Adwords

Adwords is a quick and effective way to promote your site on Google and get fast result. More>>

Web Design

We make websites that are easy to find, enjoyable to use, and effective at achieving business goals. More>>

Facebook Marketing for Business

Facebook is word of mouth in the global village. More>>

Social Engagement Strategy

Social networking tools are no good unless accompanied by a new approach to interacting with customers. More>>