Outdoor offers a range of options to suit advertisers, from the traditional 48 sheet (billboard) and transport options to ambient formats (like gym ,street and bar advertising).

48 sheets are best for new product launches, film releases and rebranding. They are a strong visual medium but should not be used to get across detailed product information. It's best suited to simple, strong messages that often work in tandem with other media. It can also remind the consumer of more detailed communications seen elsewhere.

Outdoor can target a local audience with a local message or promote a generic message suitable for all. For example adshels (bus shelters) can target particular areas of the city or can be bought on a site by site basis. Admobiles can be used to promote a store opening or to target a concert or sporting event for example.

Point of sale options have grown significantly from shopping trolley advertising to LED screens displaying offers.

It can follow an audience - Whether its on their way to work, going shopping, exercising or going out socialising, Outdoor can communicate with your audience at various points throughout their day (and night). It's especially well suited to targeting a young urban audience.

Recent research from the UK (OAA) examined the impact of outdoor on online search, for travel, insurance, car and mobile categories. In each case, outdoor drove an increase in search volumes for the brands. In the last few years it has really embraced new technologies and offers new ways of interacting with the audience.

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