The continued popularity of online video can be attributed to two converging trends, firstly, video has never been easier to create and distribute online. Secondly, people have less and less time to engage in large swathes of written text online, leading to a surge in the popularity of online videos. First Advertising looks at online video as part of an overall video strategy that covers corporate DVDs and TV, with an eye to producing materials that can be used on a variety of mediums.

As such, video content is of increasing and growing importance, offering an excellent opportunity - alongside a solid Facebook marketing strategy - to engage with your customers

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