services / Email Marketing

Using a suite of extremely smart software, First Advertising can design an email marketing programme that will not only communicate directly with your audience but will allow you to learn a lot more about your customers and what really interests them. Not only is email marketing the most direct way of communicating with an audience, it is also the most measurable.

Optimise your creative

Our email marketing service allows you trial different creative to optimise click through rates.

When should I send?

We use a ‘Smart Send’ system which determines the optimal time to send email to individuals to improve the open rate.

What interests the customer?

Each campaign is analysed to show the areas of most interest to individuals. This then facilitates really targeted follow on messaging either through email marketing or any other direct communication.

PureResponse Software with First Advertising

Our PureResponse software is designed to give you the functionality to improve the results of your email marketing campaigns from day one, with single click tools that make decision making. Adding serious email marketing capability to your overall advertising stratergy.

At the heart of the First Advertising system is a selection of features that will make your life easier and your open rate results better.

Features like:

1) Social share for building share links in for social sites like twitter or Facebook, and Real-time reporting that can even show your recipients activity on your site after each email campaign.

2) Send multiple relevant variations of each message based on your subscriber data with Dynamic content - and increase open and click through results.

3) Trigger whole series of emails when someone signs up to your site, or plan clever campaigns around date info you hold for subscribers, like birthdays, purchase or subscription dates.