First Advertising produces award winning, high quality, creatively integrated online advertising, efficiently and at reasonable cost.

We cut through much of the mystique created around online to deliver hard working campaigns that deliver.

The agency has case studies to demonstrate the effectiveness of online display, search or Pay Per Click (PPC) and social media profiling campaigns.

Contact us today to find out more.

First Advertising has invested in some very smart integrated online ad serving software that allows us control all our online campaigns in-house. The ability to plan, create, host and serve your online advertising campaigns gives us unrivalled flexibility and responsiveness.

Campaign management

We invested in the Adtech Helios IQ system to manage our online campaigns. AdTech Helios serves more than six billion impressions every month. The Helios IQ system is the most advanced and flexible in the market.

One of the major advantages of online advertising is the ability to measure responses. However to make use of this, it is vital to be able to react promptly to the data both in terms of creative and site placements.

Real Time Online Advertising Serving

As the Helios IQ system works in real time there is no delay in waiting for campaigns to launch, effecting changes or results to appear in reporting. Adtech‘s Live features allow us to monitor and optimize your online campaigns in minutes. Rather than waiting days to see transaction records, you can see this information within fifteen minutes.

With the immediate push of campaigns and interactive reporting you are one step ahead your competitors. That’s how smart ad serving works.

“The core of any advertising campaign has to be the creative concept,” said Matt Penlington, Studio Manager, First Advertising. “We have a long track record of delivering creative advertising solutions for a wide range of clients, but we recognised the need to assert more control over the upload and delivery of our digital ads. Previously we would design the creative but then hand it over to a third party to upload and deliver our online campaigns. This however proved challenging and it would take nearly 24 hours to make a change (if needed) and the process became cumbersome - especially if we needed to pull an ad quickly or take a new direction. The level of reporting provided was also light on detail. Given this, we made the decision to set up our own agency network so that we could assert control over the process.”

He continued: “ Adtech came highly recommended to us and the technology solution meant that we could control, administer, customise and track our own creative, it’s fantastic! The upload is also really quick and if we need to we can chop and change campaigns within 10 minutes. The reporting features are detailed and we can drill down further to greater depths to gain insight into campaign success.”

Adtech is an international supplier of digital marketing solutions and is AOL Advertising’s ad serving platform. The company’s flagship product is an integrated ad server solution that enables web publishers, ad networks, agencies and advertisers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. Adtech’s solution differentiates itself from the competition through its scalable, enterprise-class infrastructure and user friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business.
From a campaign planning perspective this means that you are not simply buying bundled packages of web inventory from re-sellers who represent only a limited number of websites.

Instead we can optimize the range of site and deliver your message in the right context. Creatively it means we have the ability to fully exploit the potential of video and audio. It also allows us to guarantee the kind of rapid turnaround that, in an increasingly dynamic trading environment, gives you the flexibility to change your online messaging without fuss or great expense. As a matter of course we’ll provide you with incredibly detailed reporting, all without having to buy in services or wait for third parties.