Allied Pension Trustees, Ireland's leading pension trustee company came to First Advertising for the design of their website. APT were keen to have a site that stood out from the mundane and allowed for the communication of technical information. The agency designed a site for APT that uses integrated video to act as a home page guide for the user. The agency recommended, devised and implemented a pay per click campaign to promote the site. Visitor numbers are way up and visitors are spending more time on the site.