The Square is one of Ireland's premier shopping centres. The Square has more than 160 shops, 11 restaurants and is served by multiple bus routes, the Luas and has ample parking for over 3,000 cars. First Advertising have been handling the marketing communications for the Square since 1991. The recent launch of an all new website supported by a Facebook page has led the centre into the digital age. In the first month, the Facebook page generated thousands of visits and a rapidly growing list of fans. The website is customisable to facilitate the inclusion of centre and store promotions. The agency works promotions that operate on three levels, on Facebook, on the main website and on a giant screen in the centre mall in the Square