projects / The Miele Ireland Gallery
For Miele
2009 saw the consumer launch of the Miele Gallery. First were tasked with positioning the Gallery as the go-to place for potential customers of the legendary home appliance brand. We invited the customer to Experience the Art of Home Technology with a campaign that appropriated the language of the art world to explain why the Miele Gallery is not just another showroom.
This campaign ran in selected national press titles and contemporary design and home furnishing magazines and will also be running online through 2010. The results have been staggering, with footfall and Gallery sales exceeding all expectations.
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How We Did It
Graphic Design
We have designed corporate brochures, annual reports, business stationery, display graphics, leaflets and more.