projects / Retail Advertising Campaign
For Colortrend Paints
Colortrend, the Irish manufacturer of premium quality paints retails through a number of channels including four company owned retail outlets in Waterford, Mullingar, Dundalk and Celbridge. Colortrend management came to First for a hard working campaign that could be deployed rapidly in each local area to generate footfall and increase sales. Using building signage, point-of-sale, local press and local radio, the campaign delivered by all metrics.
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