The 2011 National Fish and Chips Day on May 25^th was a huge success for The Irish Traditional Italian Chippers Association. By ITICA estimates, just shy of 350,000 people enjoyed half price traditional fish and chips at ITICA outlets on the day. The activity on Facebook was massive with over 70,000 post views of on the ITICA page in the run in to the day. The ITICA website at www.itica.ie had nearly 11,000 unique visitors on National Fish & Chips Day. This activity reflects a great marriage between traditional media and online. The team at First Advertising were delighted to again be part of this unique day.