In an environment where consumers are finding it increasingly difficult to borrow money, Volkswagen Bank has aggressively entered the Irish motor market to offer finance on all new Volkswagen, Skoda, Audi and Seat cars.  In a competitive pitch against two other agencies, Volkswagen Bank appointed First Advertising to handle this launch in Ireland.  First has developed a series of radio commercials for the bank promoting finance deals on Volkswagen (APR from 5.9%) and Skoda (APR from 4.9%).

The campaign has received very positive consumer and trade response and runs across the peak new car sales period, supporting national brand activity.