The Miele Gallery is a unique experiential environment and as such Miele Ireland felt that it required an online personality and presence of it’s own.

First were briefed to produce a cost-effective microsite that would give Miele customers a real sense of this unique environment, primarily through the use of bespoke video of the Gallery and of the various product ranges, also shot and post-produced by First. Key communication objectives were to clearly demonstrate that the Gallery is an interactive experience and event venue. The site also features dynamic diary functionality, so anyone browsing can see at a glance all forthcoming Gallery events.