A six month online display and search project conducted for Littlewoods Ireland by First Advertising saw terrific results for this dynamic fashion retailer and online department store.Results from Google Trends indicate that their search activity increased by a staggering 400% in that period. We also achieved high traffic levels through a targeted campaign of PPC advertising on Facebook for Littlewoods. The key benefit of our placing ads on Facebook for was that it enabled us to deliver a substantially lower average cost per click (CPC) than was possible on more heavily trafficked search advertising platforms such as Google Adwords.