The agency worked with Tallaght Ford Airton Road, and Ford Europe to prepare the most exciting launch in Irish motor trade history. On the launch weekend, the dealership was transformed into a festival of car sales with attractions including singers, dancers, one of the world's strongest men, Keith Duffy of Coronation Street fame, cash prizes and lots of consumer fun. 

The event was promoted across multiple media including radio, press, direct mail and leaflet drops. The event was Ford's most successful retail launch ever with sales running into millions of euro oer the weekend.