In 2009 we redesigned Abbey Travel’s website www.abbeytravel.ie, resulting in greatly increased natural search ranking and an improved user experience. As part of the project, Abbey Travel needed to ensure that they were also maximising all online opportunities, including relevant social networking sites. In late 2009 we worked with Abbey Travel to develop a meaningful presence on Facebook, allowing them showcase their various products - from Sports Travel to Australia and Disneyland Paris. Fun and interesting photos and facts are regularly uploaded to the page in addition to specific offer information. We also created small colour advertisements that appeared on the Facebook listings of our target audience.