The HSF have invested in a press, radio & online display and search campaign to increase awareness and recruit new customers for their affordable health plans.

“People with health insurance are likely to be hit with further hikes after the Government decided to increase the levy on policies by 40%...this will mean a family of two adults and two children could pay as much as €220 more for health cover annually if insurance companies pass on the increases.” Conor Pope Irish Times Jan 2012.

Given the rising costs of Private Medical Insurance, the HSF campaign emphasizes the value their health plans offer (starting at only €9.50 per month), which have not increased in cost. We created a page takeover on Independent.ie to highlight this value and the range of cover offered.

The January 2011 campaign saw an increase in calls by 500 per cent to HSF’s call centre in Ennis.

About the HSF

Founded in 1873, The HSF (Hospital Saturday Fund) is a registered charity.

HSF Health Plan is an easy and affordable way to help you spread the cost of your everyday health care bills. You pay a small monthly premium for the policy that suits you best, then you claim money back as and when you have medical treatments.They offer both personal and company plans.It is the leading health cash plan provider in Ireland covering over 100,000 people. Headquartered in Ennis, Co Clare, HSF Health Plan has been operating in Ireland for over 60 years.

www.hsf.ie