First Advertising

Tote Ireland Shortlisted for Independent Digital Awards

2012-04-13T15:55:11+00:00

The Tote Ireland billboard campaign we created for Cheltenham has been shortlisted for the idworks digital awards. The strategy was to use event and runner focused creative to really grab peoples attention. The ads included many of the high profile Irish challengers that were running in the UK and how you could benefit when they win. The message was clear and concise and was always relevant to that days racing. We were really piggybacking on the news and buzz of the stars of Cheltenham and trying to target people who were interested in Cheltenham but hadn't yet bet online.

Results

"This advert had 200,000 ad impressions over the 4 days of the Cheltenham Festival which resulted in 1,608 clicks. Very happy with such an impressive click through rate. Overall we had our highest week of new accounts since the inception of the site. Most importantly the profit that we make is returned directly to Irish racing" says Dryden Geary (Tote Ireland Marketing Manager).

You can vote for the advert here - ID Works Awards

Tote Goes for Gold with Online & Mobile Advertising

2012-03-16T14:29:33+00:00

Today is the highlight of the Cheltenham festival with the clash of Long Run and Kauto Star in the Gold Cup. We are running an extensive online and mobile campaign for Tote Ireland encouraging sign ups and highlighting the value offered by the range of betting options with the Tote. For example, the placepot returned €4,332.10 for €1 this day last year. If you fancy a flutter the Tote is offering a €10 free bet for all new customers.

It is estimated that betting turnover during Cheltenham will be over £500, online and mobile are taking an increasing share. A recent report by H2 Gambling Capital estimates that the last year's mobile gambling market's value was around €2.22 billion, a huge sum for such a young market. Currently, 77% of all mobile gambling activities are made of online sports betting. In Ireland, a Red C study reveals that by the end of 2012, 71% of the Irish population expect to own a smartphone, while 41% expect to own a tablet.

HSF Health Plan Campaign Launched

2012-01-17T11:54:20+00:00

The HSF have invested in a press, radio & online display and search campaign to increase awareness and recruit new customers for their affordable health plans.

“People with health insurance are likely to be hit with further hikes after the Government decided to increase the levy on policies by 40%...this will mean a family of two adults and two children could pay as much as €220 more for health cover annually if insurance companies pass on the increases.” Conor Pope Irish Times Jan 2012.

Given the rising costs of Private Medical Insurance, the HSF campaign emphasizes the value their health plans offer (starting at only €9.50 per month), which have not increased in cost. We created a page takeover on Independent.ie to highlight this value and the range of cover offered.

The January 2011 campaign saw an increase in calls by 500 per cent to HSF’s call centre in Ennis.

About the HSF

Founded in 1873, The HSF (Hospital Saturday Fund) is a registered charity.

HSF Health Plan is an easy and affordable way to help you spread the cost of your everyday health care bills. You pay a small monthly premium for the policy that suits you best, then you claim money back as and when you have medical treatments.They offer both personal and company plans.It is the leading health cash plan provider in Ireland covering over 100,000 people. Headquartered in Ennis, Co Clare, HSF Health Plan has been operating in Ireland for over 60 years.

www.hsf.ie

Integrated Communications Expo - the Future of Media

2011-10-28T14:11:56+00:00

The MediaPro Expo takes place next week in the Olympia, London. The Expo looks at the future of integrated communications.

Matt and I are attending so you can kept in touch with us on t witter. There is a fantastic line up of speakers and seminars. We'll be checking out ; how marketing technology changed the game for Peugeot, how Arsenal FC got 100m people in the Emirates, Save the Children's integrated digital campaign built around TV advertising and how pure 360 get social media working with email to name just a few. There are 50 speakers from companies such as Unilever, Boots, Universal Pictures, Jimmy Choo, Google, EMI Music & M&S.

DID Electrical ends summer with a bang

2011-08-30T19:07:28+00:00

DID Electrical have launched a high profile advertising campaign to mark the end of summer. There are some hot offers (a lot hotter than the summer was). The campaign runs on TV, radio, press and online. The team at First Advertising are delighted to be the advertisng agency working with Ireland's favourite electrical retailer.

Irish Deposits Online Marketing

2011-07-19T17:23:10+00:00

Irish Deposits, Irelands leading deposit management specialist has chosen First to assist in developing its online presence and digital marketing strategy. As part of this, a new website has just been launched. The site features a bespoke display system for current and past interest rates for both personal and corporate depositors. Visitors to the site can see at a glance where they can get the best return on their deposits. Irish Deposits point out that in today's uncertain financial markets, there are many more factors involved that influence the choice of institution. Find out more at www.irishdeposits.ie

TVC Holdings plc Annual Report 2011

2011-07-18T14:03:04+00:00

The design team at First Advertising have recently delivered the fourth in a series of annual reports to TVC Holdings PLC. The theme reflects the corporate identity of the company. This was developed by First prior to the company's flotation on the Dublin and London stock exchanges in 2007.

Dyno-Rod unblocks online communications

2011-07-08T18:53:47+00:00

Ireland's leading drain cleaning company, Dyno-Rod has just launched its new website. The site was developed by First Advertising and features both mobile and traditional sites. The key driver for the site is to allow customers access to the Dyno-Rod service team as quickly as possible. See the new site at DynoRod.ie

National Fish & Chips Day 2011

2011-05-24T15:25:38+00:00

National Fish & Chips Day takes place on Wednesday, 25^th May. Following on from the success of last year’s celebrations, all ITICA member Chippers in Ireland will offer their customers half price Fish & Chips throughout the day to reflect the 125 year old tradition.

Last year’s inaugural National Fish & Chips Day was a phenomenal success with over 180,000 people visiting their local ITICA Chipper to celebrate with a ‘one and one’. An incredible 65,000 pounds of fish and 360,000 pounds of potatoes were used by ITICA Chippers to keep up with demand on the day, with many having to close early as they ran out of Fish & Chips!

First Advertising is delighted to be associated with this campaign again this year. Look and listen out for it on TV, press, radio, online, facebook, twitter and outdoor.

Were you watching PlanetJedward in the Eurovision?

2011-05-16T13:08:12+00:00

PlanetJedward had the nation enthralled on Saturday night.The TV audience watching the Eurovision final on RTE1 peaked at an incredible 1,448,800 (this doesn't include the thousand more watching in pubs/clubs).The average was 1,174,300 over the 3 and a half hours.

This was the highest television audience this year by far (beating the Leaders Debate which averaged 961,300 & the Late Late (when Jedward were taking part in Eurovision selection -average 898,600).The second semi final (featuring the Grimes twins) of the Eurovision Song Contest on RTÉ 2 peaked at 1.173 million.There is some consolation for Jedward as they won the social media Eurovision.They were the most tweeted act prior to the final as well as being most popular with the blogosphere.

In the UK the BBC1 eurovision audience peaked at a very impressive 12.7 million (60% share of people viewing TV).
The show averaged 9.5 million, this was the highest in the last 10 years and almost double the 2010 figure.

In case you missed it you can see the Ell and Nikki from Azerbaijan's winning performance here.

TV Source: TAM Ireland Ltd/Nielsen TAM, Live + VOSDAL data, National Individuals
(VOSDAL is those who recorded the show and viewed it on the same day).