Many businesses find January a tough month with consumers almost hibernating after the Christmas excesses. Not so the travel industry which traditionally sees an upsurge in enquiries and bookings in this bleakest of months. To maximise business for Abbey Travel in January we worked with them on two heavyweight online campaigns to ensure that they were getting the right "share of eyeballs" and follow through enquiries.

A campaign to promote travel to Australia was one of the major focuses of the period. Abbey have been specialist in travel to Australia for many years and this year it is expected to be a growth sector for them. We worked with them to create a fun and slighlty irreverent campaign to promote some great Qantas deals "down under". The youth and mainstream markets were targeted through a selection of major websites and social networks. Clickthrough and conversations were very strong for the campaign which ran as a leaderboard and MPU.

Disneyland Paris is also a major product in the Abbey Travel product range and again, January is a terrific time to target families to plan for their mid-term or summer breaks. Abbey have some excellent deals for 2010 and we developed a campaign based on MPUs and Skyscrapers to promote this popular family destination. The online campaign results are proving to be very strong.