
Following years of research and development in the Irish pension market, Allied Pension Trustees (APT) launched the Multimanager PRSA product suite in October 2009. APT came to First Advertising looking for a comprehensive suite of launch materials including detailed product brochures, traditional print and radio advertising, press relations and search marketing targeting both the corporate and individual PRSA markets.
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The First response
The agency responded to the brief with a totally cohesive package that was implemented across all relevant communications disciplines. The launch was completely successful and new customer numbers in the first three months was ahead of target. The agency continues to work with APT on a range of projects in the pensions area.
”I was particularly impressed with the depth of understanding of our products and marketing objectives demonstrated by the team at First Advertising. They saw to the heart of our Multimanager product and clearly understand the unique benefits of the products. We are delighted with the work to date.“
Vincent Boyle Managing Director Allied Pension Trustees