First Advertising is delighted to be appointed to handle the marketing for the Irish Traditional Italian Chipper Association (ITICA). The association is a new grouping of traditional Italian chippers based around the country. First are handling radio advertising, press, promotions and social media. The agency is working hand in hand with PR Wise.

The objectives of ITICA include the promotion of traditional Italian fish and fresh cut chips. This has been part of Irish culture since being introduced by Giuseppe Cervi in 1885. "We are delighted to be working with ITICA." commented Conor Bofin, Managing Director at First. "Many retail businesses have been taking a battering recently. We are thrilled to be working with one where this is a good thing."

For further information, contact Conor Bofin, 01 293 0999.